For people who are not good with directions and heavily rely on maps, Smartphones with GPS and apps with maps opened a whole new world. One of the world’s largest community-based traffic and navigation apps, Waze, allows drivers to share real-time traffic and road information. Besides getting the best routes and an easy ride, navigation…
With over 1 million active users and more than 400 million snaps a day, Snapchat has turned from a simple photo and video-sharing tool into a real marketing tool that can’t be ignored anymore. Although most people see Snapchat as a purely social application, it carries many business benefits and opportunities to pass original messages…
Keeping the clients happy should be one of the primary goals of a company. Comfortable, easy-to-use sites where one can find everything he needs in the least time possible, make clients happy. Recently there has been a growing interest in using eye tracking to study how prospects interact with different computer interfaces. These studies can…
Fast Company asked the professionals behind some of the most innovative companies in Advertising and Marketing for five predictions for the next five years. See their forecast: Chris Brandt, Chief Marketing Officer at Taco Bell Corp. Mobile Mobile will enable more personal interactions between brands and people. The number one possession people have is their smartphone,…
Arena Pernambuco was the main stage for the World Cup in Pernambuco state, in Brazil. To make sure everyone would have safe access to the stadium, the Federal Government organized a campaign to facilitate the urban mobility during the days of matches. The campaign was able to communicate a sample of the warm and welcoming…