For people who are not good with directions and heavily rely on maps, Smartphones with GPS and apps with maps opened a whole new world. One of the world’s largest community-based traffic and navigation apps, Waze, allows drivers to share real-time traffic and road information. Besides getting the best routes and an easy ride, navigation…
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With over 1 million active users and more than 400 million snaps a day, Snapchat has turned from a simple photo and video-sharing tool into a real marketing tool that can’t be ignored anymore. Although most people see Snapchat as a purely social application, it carries many business benefits and opportunities to pass original messages…
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Keeping the clients happy should be one of the primary goals of a company. Comfortable, easy-to-use sites where one can find everything he needs in the least time possible, make clients happy. Recently there has been a growing interest in using eye tracking to study how prospects interact with different computer interfaces. These studies can…
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Fast Company asked the professionals behind some of the most innovative companies in Advertising and Marketing for five predictions for the next five years. See their forecast: Chris Brandt, Chief Marketing Officer at Taco Bell Corp. Mobile Mobile will enable more personal interactions between brands and people. The number one possession people have is their smartphone,…
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Arena Pernambuco was the main stage for the World Cup in Pernambuco state, in Brazil. To make sure everyone would have safe access to the stadium, the Federal Government organized a campaign to facilitate the urban mobility during the days of matches. The campaign was able to communicate a sample of the warm and welcoming…
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