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5 ways to engage your customers via Snapchat

With over 1 million active users and more than 400 million snaps a day, Snapchat has turned from a simple photo and video-sharing tool into a real marketing tool that can’t be ignored anymore. Although most people see Snapchat as a purely social application, it carries many business benefits and opportunities to pass original messages…

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Eye-tracking: improving usability of your website

Keeping the clients happy should be one of the primary goals of a company. Comfortable, easy-to-use sites where one can find everything he needs in the least time possible, make clients happy. Recently there has been a growing interest in using eye tracking to study how prospects interact with different computer interfaces. These studies can…

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What Marketing will look like 5 years from now

Fast Company asked the professionals behind some of the most innovative companies in Advertising and Marketing for five predictions for the next five years. See their forecast: Chris Brandt, Chief Marketing Officer at Taco Bell Corp. Mobile Mobile will enable more personal interactions between brands and people. The number one possession people have is their smartphone,…

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