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5 ways to engage your customers via Snapchat

With over 1 million active users and more than 400 million snaps a day, Snapchat has turned from a simple photo and video-sharing tool into a real marketing tool that can’t be ignored anymore. Although most people see Snapchat as a purely social application, it carries many business benefits and opportunities to pass original messages…

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SEO strategies: 5 important tips to boost your traffic

Being found in the infinite amount of available web pages nowadays should be one of the major activities of your company. All the leading search engines such as Google, Bing and Yahoo have primary search results that are ranked on what the search engine considers more relevant to users. By using SEO, you can make…

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Eye-tracking: improving usability of your website

Keeping the clients happy should be one of the primary goals of a company. Comfortable, easy-to-use sites where one can find everything he needs in the least time possible, make clients happy. Recently there has been a growing interest in using eye tracking to study how prospects interact with different computer interfaces. These studies can…

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What Marketing will look like 5 years from now

Fast Company asked the professionals behind some of the most innovative companies in Advertising and Marketing for five predictions for the next five years. See their forecast: Chris Brandt, Chief Marketing Officer at Taco Bell Corp. Mobile Mobile will enable more personal interactions between brands and people. The number one possession people have is their smartphone,…

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Blackninja films with Sarah Jessica Parker

The campaign of the shoe range Esposende was one of the most awaited by the advertising market in the Northeast of Brazil, for its boldness of hiring Sarah Jessica Parker. Sarah Jessica Parker is the eternal Carrie Bradshaw, from the TV show Sex and the City. The American actress starred the advertising film for 5…

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