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by Joline Vergauwen

Being found in the infinite amount of available web pages nowadays should be one of the major activities of your company. All the leading search engines such as Google, Bing and Yahoo have primary search results that are ranked on what the search engine considers more relevant to users. By using SEO, you can make your website easy to find for both internet users as search engines. In this way, more traffic to your website is generated, which will eventually result in higher profits.


What is SEO?

SEO stands for Search Engine Optimization, is a marketing discipline that focusses on the process of getting traffic to your website from the non-paid search results on search engines. By adapting small things in the site’s creative and technical elements, content and HTML, the website can appear higher in the ranking when searching in Google, Bing, Yahoo,… which results in more traffic and increased awareness.

Why does your website need SEO?

The main reason to make your site search-engine friendly is to drive traffic to your site.

The majority of web traffic is driven by the most popular commercial search engines: Google, Bing, and Yahoo. Although social media and other types of traffic can generate visits to your site, search engines are the primary search method for most internet surfers and thus the main source of traffic. Traffic of prospects, interested in your topic, to a website can provide publicity and revenues.

Comprehensive SEO is very complicated and time-consuming. A tiny percentage of business owners and employees have the skills and knowledge to do their SEO. Agencies specialized in digital communication and SEO, such as BlackNinja, have well-trained and qualified employees who’re daily task is to improve website’s ranking in search engines. You can start on your own, but the ROI that you will have with a professional agency will be a lot higher.

5 important SEO Tips for your website

SEO Search Engine Optimization, Ranking algorithm

SEO is a complex topic which needs a lot of specific knowledge, but most people can easily understand the basics. By applying this 5 tips for SEO, you can optimize your site and make it more search engine friendly.

1. Mention keywords that matter most for you site

You have to know very well what your site is about. You have to do keyword research and include keywords that Google will attribute to your site in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content. Also, use keywords in the name of the saved images you use.

2. Link! to pages on your site

Link to internal pages on your site. Your most important pages should be linked directly from your homepage and they should be cross-linked one with each other.
Link to other websites with relevant content. If a lot of people click-through, search engines will see you as a trustful authority on your subject.
Have other websites link to you. You can ask people to create a link to your website but more important is to write good and relevant content that people find interesting to recommend.

3. Remove anything that slows down your website

Page load times are important. People nowadays are very impatient and having a loading time of 5 seconds or more can cost you a lot of visitors. So get rid of any non-essentials that slow down your website. These may include music players, large images, unnecessary plugins, excessive usage of ads,…

4. Update your website frequently

Dynamic sites often rank higher than those with static content. The more you post, the better but don’t lose track of the quality of your messages.

5. Create a mobile friendly website

A significant number of the searches performed nowadays are through cell phones. Optimize your site to make the experience as easy and user-friendly as possible on smartphones.

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