Arena Pernambuco was the main stage for the World Cup in Pernambuco state, in Brazil. To make sure everyone would have safe access to the stadium, the Federal Government organized a campaign to facilitate the urban mobility during the days of matches. The campaign was able to communicate a sample of the warm and welcoming feeling during the World Cup in Brazil.
Technology at people’s service
All campaign pieces led people to the hot site www.pernambuconacopa.com.br, where users could find relevant information regarding the World Cup in Brazil, such as FIFA’s rules at the stadium, directions, or other touristic information. By using the app, the geolocation was able to indicate the next steps or points of interesting based exactly on where the user was.
Client: Pernambuco Government
Creative Director: Ricardo Santiago
Art Director: Filipe Soares, Iana Merisse, Cadu Bussad, Laís Vilachan e Taryn Poliest.
Finisher: Willi Stolz e Alex Mariz
Account Director: Maria Edith Cunha
Account Team: Cynthia Beltrão e Karina Costa.
Media: Érika Pena e Breno Silvestre.
Producer: Durval Sanches e Karina Carvalho.
Picture: Chico Barros
Photo Treatment: Daniel Xavier