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How Effective Pretargeting Is

In the real world, when is a consumer least likely to purchase a given product? Right after he or she purchased that product, of course. Online consumers are no different. Yet, that is the core concept behind retargeting, and therein is both the intrinsic issue with retargeting, as well as, the growing need for something…

The Importance of Design

The Japanese researchers, Kurosu and Kashimura developed two ATM machines identical in function, identical in the number of buttons, and in how they worked. Identical. Only one difference: one had the buttons and screens arranged beautifully and the other was unattractively. And they put it both to test. The results was a surprise. The Japanese…

Instagram launches new Business Tools

Instagram officially announced the launch of New Instagram Business Tools. Just like Facebook – Instagram’s parent company –, the social network has been a very significant tool for enterprises that lends itself to brand exposure, looking for new followers, conversations with potential customers and being discovered by partners and retailers. Instagram engaged with hundreds of…

Latin America: a booming market

Latin America has become one of the fast growing and most dynamic regions for advertising investment. Emarketer’s Global Media Intelligence Analyses (July 2015, September 2015, February 2016) and Mobile Advertising Watch give us some insights about this booming market. Brazil is Latin America’s largest ad market, with about $42 billion spend on paid media in…

Mobile marketing through apps with maps: Waze

For people who are not good with directions and heavily rely on maps, Smartphones with GPS and apps with maps opened a whole new world. One of the world’s largest community-based traffic and navigation apps, Waze, allows drivers to share real-time traffic and road information. Besides getting the best routes and an easy ride, navigation…

8 social media marketing mistakes you should avoid

Today your marketing mix is not complete without using social media, which seems an easy and inexpensive way to advertise. A good social media policy, however, requires a thoughtful strategy and a lot of time investment. Below, we give you 8 rookie mistakes in social media marketing. Although they are supposed to be shared knowledge,…

The rise of Latino Youtube stars

Have you heard about Germán Garmendia, Kéfera or Whindersson Nunes? You should! They are part of South-America’s biggest YouTube stars, bringing together more than 35 million followers on their social media channels and making hundreds of thousands of dollars a year only by YouTube ads. In the ten years since its launch in 2005, YouTube…

5 ways to engage your customers via Snapchat

With over 1 million active users and more than 400 million snaps a day, Snapchat has turned from a simple photo and video-sharing tool into a real marketing tool that can’t be ignored anymore. Although most people see Snapchat as a purely social application, it carries many business benefits and opportunities to pass original messages…

What will be the trends of 2016 according to you?

Online marketing is very dynamic and innovations come by at high speed. Following online trends, and even more important, predicting the trends of the future are challenges online marketers have to cope with to be successful. Some changes in the market and hot topics have larger impacts and are being discussed more heavily than others….

How to blow away your customers with data-analytics

Turning data into valuable information Consumers are becoming more demanding, competition keeps showing up from the most unexpected sides, decisions have to be made faster while budgets keep shrinking, and there’s the rapid increase of new channels. In short, challenging times for marketers. The good news, on the other hand, is the vast amount of…