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How Effective Pretargeting Is

In the real world, when is a consumer least likely to purchase a given product? Right after he or she purchased that product, of course. Online consumers are no different. Yet, that is the core concept behind retargeting, and therein is both the intrinsic issue with retargeting, as well as, the growing need for something…

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The Importance of Design

The Japanese researchers, Kurosu and Kashimura developed two ATM machines identical in function, identical in the number of buttons, and in how they worked. Identical. Only one difference: one had the buttons and screens arranged beautifully and the other was unattractively. And they put it both to test. The results was a surprise. The Japanese…

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