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by Joline Vergauwen

Today your marketing mix is not complete without using social media, which seems an easy and inexpensive way to advertise. A good social media policy, however, requires a thoughtful strategy and a lot of time investment.

Below, we give you 8 rookie mistakes in social media marketing. Although they are supposed to be shared knowledge, lots of companies are still guilty making some of them.

1. Not having a social media strategy

You should always know why you are posting something and which goals you want to attain with it. If there’s no strategy you can easily make following mistakes…

2. Not posting enough updates

Make sure you post regularly on all your social networks. It takes a time to build a loyal audience. Frequent and relevant posts will create brand awareness, and people will get to know your brand.

The average amount of posts depends on your social media strategy, but here are some guidelines:

1.5 Instagram posts a day
2 Facebook posts a day
3 Twitter posts a day
5 Pinterest posts a day

3. Copy-paste on all social networks

Each social network has its limitations, unique users, strategies, do’s and don’t and so on. Facebook is mostly for sharing moments with friends, LinkedIn for professionals and on Pinterest you reach mainly women. Also, posts on Twitter, for example, are limited to 140 characters. Don’t copy-paste the same posts. Each channel should have its own strategy and its adapted posts.

4. One-way traffic

Imagine only you or the other one speaking during a conversation. The purpose of social media should be a two-way communication. Make sure you keep the conversation going and listen well to your customers.

5. Ignore comments from your fans

Many companies focus primarily on their own posts and forget to respond to comments from fans. Social media are the perfect way to enter into dialogue with prospects and customers. If you keep ignoring reactions and complaints, it will be missed opportunities for your business.

6. Having too much advertising on social media

Although you want to increase your sales, you should be careful with posting too much advertising. Keep fans excited and apply the 20/80-rule: 20% of your content should be advertisements while 80% of your content should have added value for your fans.

7. Sharing too much

Sharing other’s messages and articles is important. But only sharing other people’s content and posting less content on your own, may send the message to the fans that your brand doesn’t add a lot of value.

8. Lack of call to actions

Of course, you would like your visitors to do something besides just read your posts and leave. You would like them to subscribe to a newsletter, download something, share something, view a demo, request for information, visit your site, take advantage of an offer,… Without a call to action, you are missing out on these opportunities.

What you should do

  1. Create an effective social media strategy
  2. Know how to choose a primary social media channel to start
  3. Have a plan for messages on this channel

You can always ask our agency or any other professional agency to help you with the points mentioned above to get the most out of your social media.


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