How Effective Pretargeting Is
In the real world, when is a consumer least likely to purchase a given product? Right after he or she purchased that product, of course. Online consumers are no different. Yet, that is the core concept behind retargeting, and therein is both the intrinsic issue with retargeting, as well as, the growing need for something…
Instagram launches new Business Tools
Instagram officially announced the launch of New Instagram Business Tools. Just like Facebook – Instagram’s parent company –, the social network has been a very significant tool for enterprises that lends itself to brand exposure, looking for new followers, conversations with potential customers and being discovered by partners and retailers. Instagram engaged with hundreds of…
Mobile marketing through apps with maps: Waze
For people who are not good with directions and heavily rely on maps, Smartphones with GPS and apps with maps opened a whole new world. One of the world’s largest community-based traffic and navigation apps, Waze, allows drivers to share real-time traffic and road information. Besides getting the best routes and an easy ride, navigation…
The rise of Latino Youtube stars
Have you heard about Germán Garmendia, Kéfera or Whindersson Nunes? You should! They are part of South-America’s biggest YouTube stars, bringing together more than 35 million followers on their social media channels and making hundreds of thousands of dollars a year only by YouTube ads. In the ten years since its launch in 2005, YouTube…
What will be the trends of 2016 according to you?
Online marketing is very dynamic and innovations come by at high speed. Following online trends, and even more important, predicting the trends of the future are challenges online marketers have to cope with to be successful. Some changes in the market and hot topics have larger impacts and are being discussed more heavily than others….